Workflow: Instagram content pack (9:16, 4:5, 1:1)

Each Instagram surface has its own aspect ratio: Stories at 9:16, feed at 4:5, grid at 1:1, Reels at 9:16. This workflow ships a single coherent fashion concept across all three formats using the same model identity.

The 5-image content pack

1. Story image (9:16) — White Studio, full length, lifestyle vibe.
2. Feed shot (4:5) — White Studio, three-quarter framing.
3. Grid tile (1:1) — Ghost Mannequin or close-up White Studio at 1:1.
4. Reels cover (9:16) — Styled Photoset using a marketplace creator (UGC vibe, hooks better in feed).
5. Carousel back tile (4:5) — same garment, back pose.

Use one model across the pack

Pick the same preset AI model in White Studio (or the same marketplace avatar) for items 1, 2, 3, 5 — Instagram users scroll fast, and visual consistency at small thumbnail sizes is what makes a brand recognizable. The Reels cover (item 4) can be a different real creator from the marketplace because Reels rewards UGC-feel.

Captions and hashtags

Apiway does not generate captions; pair the imagery with your own copy. For UGC-style hashtags, see how to create Instagram-ready fashion content.

Related

For TikTok-native UGC ads, see TikTok UGC ads with creator photo sets.