What's new in Apiway

Vertical Promo Stories for your affiliate carousel — and more luxurious AI looks

Your affiliate carousel now also arrives as a matching set of full-screen vertical Promo Stories you can post straight to your Instagram Story, ending on a slide where you drop a Link sticker so followers can join. The new outfit Apiway generates now reads like a real designer piece: depending on the garment category it steers toward the craftsmanship of leading fashion houses (camel coats, tailored blazers, fine leather, quiet-luxury knits) for an editorial, Vogue-quality look instead of a generic one — with no logos. Product and try-on slides are now cleanly composed with full breathing room on every side, never cropped.

Pick the photo for your affiliate carousel — and see the new outfit on you

When you tap Make a carousel in the @apiway_official Instagram DM bot's Affiliate menu, it now shows you your strongest published photos and lets you tap the exact one you want to turn into an AI carousel, instead of silently choosing for you. From the photo you pick, Apiway studies the outfit, recreates it as a clean product (ghost-mannequin) shot, and then dresses you in that fresh look — so the finished carousel walks your followers through three slides: your original photo, the garment on its own, and you wearing the new version. If a step can't run, it falls back to the previous look automatically so a carousel always arrives.

Generate an affiliate carousel from your best photo — no Reels needed

Creator Studio → Affiliate has a new Generate carousel button, and you can also start it straight from the @apiway_official Instagram DM bot's Affiliate menu by tapping Make a carousel. Apiway picks your highest-rated photo, creates a polished editorial 'after' look on the same you, writes a short caption in your voice, and lays it all out as a 6-slide Vogue-style carousel (clean white background, thin black serif). The finished slides are delivered to you in the @apiway_official Instagram DM, ready to download and post — the last slide invites your followers to share your post to @apiway_official so you earn from the reach.

Bulk-unpublish photos, and one flagged frame no longer hides your whole set

Creator Studio → Photos now has an Unpublish action: select any live photos and tap Unpublish to take them off the marketplace in one go — the exact inverse of bulk Publish — and you can publish them again any time. Separately, when Apiway's automatic review flags a single photo in a set (for example a posed group or a suspected minor), only that one frame is now hidden instead of taking your entire photo set down, so your clean photos stay live and keep selling while the flagged frame waits.

Instagram DM onboarding now starts with your photos

After you register with the @apiway_official DM bot, it now invites you to upload your photos right in the chat first and hands you your public profile link straight away — so you leave with a storefront to share in minutes. Connecting Instagram for autopilot publishing is now an optional next step the bot offers once your first photos are live, with a plain-language note on exactly what access it does and doesn't get (your feed posts only — never your personal messages, and you can disconnect anytime).

AI Scan your Instagram — first photos go live instantly, the rest over weeks

The @apiway_official DM bot and Creator Studio can now run an AI Scan of your Instagram instead of a one-time bulk import. It drops your first 10 photos onto your public profile right away so you have something to share immediately, then keeps going in the background — reviewing the rest of your catalog over the coming weeks and auto-publishing only the photos that are a good fit for brands. Start it from the DM bot's "AI Scan my IG" button or from Creator Studio → Connections.

Your own photos now rank ahead of co-authored ones

In Creator Studio → Photos and on your public profile, the photos you uploaded yourself — directly or imported from your own Instagram — now always appear before photos that credit a co-author. Co-authored photos, whether you own the set and split the earnings or someone else owns it and credited you, sort to the bottom of the feed so your own work leads your storefront. Pinned photos and recency still order the listings within each group.

Instagram-imported photos publish more reliably

Photos Apiway imports from your own Instagram feed are already vetted by Instagram for explicit content, so the marketplace review now trusts that: imported frames skip the explicit-content and screenshot checks and are only held when they show a posed group or a minor. Photos you upload directly in chat or on the web still get the full check. Frames whose automatic review didn't finish the first time are now re-checked on a schedule, so they no longer get stuck unpublished.

See your referral network across two levels

Creator Studio has a new "Your network" card that shows how your referrals stack up across two levels: Level 1 is the people you brought to Apiway, Level 2 is the people they brought. You earn 20% of Apiway's margin on every Level 1 sale and 10% on every Level 2 sale, and the same breakdown is available in the @apiway_official DM bot under Affiliate → My network.

Group photos into co-author folders and invite with one code

Inviting a co-author across many photos no longer means repeating yourself per set. In Creator Studio → Photos, select photos and tap "Add to folder…" to drop them into a named folder (auto-named "Creator 1", "Creator 2", … and renameable any time), keep adding more over several sittings, set the co-author's Instagram handle, role, and percentage share once, then tap "Generate invite code" for a single code that covers every photo in the folder. When that person registers or links the same Instagram handle, Apiway shows you a confirm prompt to accept them — never a silent add — because accepting attests consent and locks in their revenue split.

The Photos tab in Creator Studio now loads your whole catalog

The Photos tab in Creator Studio used to show only your first 100 published photos, even when your public profile already listed many more. It now loads your entire catalog, so the bulk select-all, delete, and move-to-set actions reach every photo you've published — not just the most recent 100.

Invite a co-author by code — they accept in Instagram DM

You can now split a photo set's earnings with someone who isn't on Apiway yet. Open the set, pick the person's role and share, and Apiway gives you a private code (like K7QX-2M9P). Send it to them; they DM the code to @apiway_official to accept and start earning their share — the bot signs them up right in the chat if they're new, and their acceptance also clears the consent hold on a group photo. Already-registered creators can still be added directly by nickname.

Screenshots of social posts are no longer accepted as marketplace photos

When you add a photo to your storefront, Apiway now detects images that are screenshots of a social-media or messaging app — Instagram, TikTok, Pinterest, a DM thread — by their visible app interface (the @username header, like/comment/save icons, a view counter). Those frames are blocked automatically as likely reposted third-party content, and the block is permanent: unlike a posed-group photo, it can't be cleared by attesting consent. Upload the original photo file instead of a screenshot and it publishes normally.

Visual card menus across the whole DM bot

The @apiway_official DM bot's AI generation menus (For Brands and For Creators), Tutorials, and AI agents now open as swipeable card carousels — one card with its own art and buttons per option — matching the visual home menu instead of plain text-button lists. The Account menu's Sign in and Upgrade buttons are now one-tap links that open the web already signed in, with no extra "here's your link" round-trip. In Creator Studio, the Instagram, Pinterest, and auto-post connection cards now collapse to a compact status badge once connected, with an Open/Hide toggle to expand them.

A visual menu and your made-with-me photos in the DM bot

Tapping Back to Menu in the @apiway_official DM bot now opens a visual 7-card menu — Upload, AI generation, AI agents, Tutorials, your public profile, Affiliate, and Account — instead of a plain row of text buttons. The profile card adds a Generated with me button that ships the AI photos brands made with you (the original frame, the garment, and the AI result) as downloadable images, plus a Last 10 generations picker to grab any past set and re-share it on your feed. Finishing the one-tap Pinterest connect now also sends a confirmation back inside the Instagram thread.

Get your made-with-me photos in DM

Sync gallery images to your own Pinterest in one tap

The gallery's Sync with Pinterest button now appears whenever you select images — even before you've linked Pinterest. The first tap connects your own Pinterest account directly (no Studio login, works in the in-app browser) and returns you to the gallery; a second tap pushes the selected images to your boards. Previously the button only showed after you had already connected Pinterest.

Text-heavy and non-fashion photos publish instead of waiting for review

Marketplace photos that are mostly overlaid text (quote cards, tips carousels, infographics) or non-fashion schematics (floor plans, blueprints, diagrams) now publish to your storefront right away and simply rank lower in the feed, instead of being held for manual review. Only legal holds — minors, posed groups, or explicit content — still pause a listing.

Connect your own Pinterest in one tap from the Instagram DM bot

Creators can now link their OWN Pinterest straight from the @apiway_official DM bot — no Studio login needed. A 📌 Pinterest option in the bot's AI agent menu, plus the post-Instagram-connect onboarding step, opens Pinterest's authorize screen directly from a single tap that works inside the Instagram in-app browser. Once connected, new marketplace photos auto-pin to the creator's own boards, each pin linking back to their profile.

Learn and launch the Brand Deal Qualifier from inside the DM bot

The @apiway_official DM bot's Tutorials → AI automation menu now has a Brand Qualifier walkthrough that explains how the agent sorts your brand-deal inbox and Instagram DMs, with a Launch AI agent button to set it up on the spot. Every tutorial bubble also gained a persistent Back to Menu button so you can step back without retyping.

How the Brand Deal Qualifier works

Brand-deal Instagram DMs now hand the brand a one-minute brief link

When the Brand Deal Qualifier recognizes a real collab offer in your Instagram DMs, the bot no longer asks the brand questions one at a time. Instead it replies in your voice with a single pre-filled brief link (studio.apiway.ai/collab/brief/<token>) — the same tidy form the Gmail channel uses. The brand fills it in under a minute and confirms, and only then does the completed brief appear in your Deals inbox with a via Instagram DM badge.

Open your Deals inbox

Set up Brand Deal Qualifier without leaving the Instagram DM bot

The @apiway_official DM bot's AI agent → Brand Deal picker now configures both channels from inside the chat. Tap Gmail and a single button opens Google sign-in directly — no Apiway login first — and your inbox sorting starts. Tap Instagram DMs to turn brand-DM triage on or off with a status-aware toggle (the same setting as the AI agents card on the web). Real offers from either channel still land in your Deals inbox.

How the Brand Deal Qualifier works

Brand Deal Qualifier — an AI agent for your brand-deal inbox and DMs

Under AI agents → Brand Deal Qualifier, connect Gmail and the agent sorts every new email into brand deal (starred and left unread so real offers stand out), personal/important (left untouched), or newsletter/promo (marked read and filed under Promotions) — it only re-labels, never sends, replies, or deletes, and classifies each sender once to stay fast and cheap. You can also switch on Instagram DM: when a brand DMs your connected Instagram, the agent recognizes a real collab offer, asks a couple of quick questions in your voice, and saves the brief straight to your Deals inbox. People who aren't pitching are ignored.

Open AI agents

Creator Deals — a shareable link that collects brand collaboration briefs

Creators now have a Deals inbox under Creators → Deals and a public link to share in their link-in-bio or outreach: studio.apiway.ai/collab/<your-handle>. A brand opens that page and pitches a paid, affiliate, or gifted collaboration — budget and currency, product link, deliverables, and a message — with no login required. Each brief lands in your Deals inbox where you can mark it accepted, declined, or archived.

Open your Deals inbox

Comment to DM now opens with a Start button — a free ManyChat-style flow

The comment-to-DM automation (the AI agent button in @apiway_official) now runs a two-step flow: when a follower comments your keyword, the bot sends a welcome DM with your message and a Start button, and the link is delivered only after they tap Start. The feature is free on every plan. On the free plan the link opens through a brief Apiway-branded redirect page and the follower sees a small “Automation powered by @apiway_official” note; any paid plan removes the Apiway branding and links directly. There is also a new “Comment to DM” tutorial under the bot's Tutorials → AI automation menu.

How Comment to DM works

Comment-to-DM automations now catch comments posted right after you publish

When a comment-to-DM automation is set to fire on your next new post, it now also replays the comments that were already on that post the moment the rule attaches. Previously, if a follower commented the keyword in the brief window between publishing and the automation binding to the post, that comment was missed; now those early comments get the public reply and DM too. It only ever reads your own post with your own connection, and each comment is handled once.

Instagram connections stay linked instead of expiring after an hour

Connecting Instagram now always upgrades your access to a long-lived (60-day) token before saving it, and the daily refresh keeps it alive indefinitely. Previously a transient hiccup during connect could leave a short-lived token that quietly died within an hour and forced you to reconnect; that case is now retried and, if it still fails, the connect stops with a clear error instead of saving a token that won't last.

Set up comment-to-DM automations from Instagram DM (AI agent)

The @apiway_official DM bot has a new AI agent button that builds ManyChat-style automations: when a follower comments a keyword on your Instagram post, the bot posts a public reply and sends that follower a private DM. You choose the scope (an existing post you forward into chat, your next new post, or all your posts), set the trigger keyword, the DM text, an optional link button, and one or more public comment-reply variants that rotate so it reads human. Automations only run on your own posts and need your Instagram connected.

Upgrade plans from Instagram DM + clearer 'why is this hidden' on unpublished photos

The DM bot's Account menu now has an Upgrade button that opens the pricing page already signed in, so you can pick a plan and pay in a couple of taps. When you move from the free tier to any paid plan, the bot DMs you a confirmation with your new plan name and credit balance. Your Account summary in DM now shows a 'Credits: N left (plan)' line for the generation credits on your plan, separate from your marketplace payout balance. On My Photos → Unpublished, each card's button changed from Publish to Moderation info: tapping it first explains why the set is hidden (held for consent, still analysing, or unpublished by you) and then offers Publish / Delete.

Publish photo sets from Instagram DM + per-channel affiliate links

My Photos in the DM bot now opens a Published / Unpublished chooser. From the Unpublished list you can tap Publish to put a hidden photo set live again; a set that moderation held shows a consent confirmation first ('everyone shown agreed to appear, and there are no minors') and stays auto-checked after it goes live. The Affiliate menu now leads with the earnings split (30% of margin on referred brands, 20% on referred creators, no cap, no expiry) and hands you a separate link for each place you post — Profile link, Reels/Post, Stories, and YouTube. The Reels/Post guide now states both conditions plainly: your caption must mention @apiway_official and a follower must reshare that exact post in DM, or the signup won't be credited to you.

Faster Instagram auto-sync resume + clearer reconnect prompt in the DM bot

Turning Instagram auto-sync back on from the DM bot (Account → Connections → Instagram sync → Turn on) now drains your backlog on the next 5-minute tick instead of waiting up to ~2 hours against pre-pause work. If your Instagram connection has expired, the bot now sends a Reconnect button instead of a misleading 'Auto-sync resumed' message. The post-link DM menu was tidied: the top-level 'Onboarding' chip is now 'Tutorials', and 'My Photos' moved into the Account menu next to Balance and Sign in.

Creator DM bot: re-engagement pings + step-by-step post-connect funnel

After a creator links Instagram through the DM bot, the post-connect funnel now runs one decision per beat — Connected ✅ + 'Sync 50 posts' first, then Pinterest opt-in after the tap, then default price, then the manual upload hint — instead of a five-bubble burst. Three Phase-2 re-engagement nudges sit inside Instagram's 24h customer-care window for creators who linked but haven't published: +1h sends the first three real photos and a profile share CTA, +3h prompts an empty-profile push, +23h sends the last-chance reminder. The backfill chip relabels from 'Pull 50 posts' to 'Sync 50 posts' (payload unchanged). All pings ship dark behind CREATOR_DM_REENGAGEMENT_ENABLED.

Pinterest mirror opt-in, Connections tab, and on-domain Privacy Policy + Terms

Pinterest sync is now an explicit per-creator opt-in: accepted automatically when a creator signs the bulk-upload consent modal (the modal text covers it), surfaced in Instagram DM right after IG connect ('Pull 50 posts' → Pinterest opt-in → default price → manual hint), and toggleable anytime under Creators → Connections (formerly the Instagram tab) or DM Account → Pinterest sync. The Privacy Policy and Terms of Use moved on-domain to /legal/privacy-policy and /legal/terms-of-use, with a new categorical subprocessor list at /legal/subprocessors; the prior Tilda-hosted pages at apiway.ai/privacy-policy and apiway.ai/conditions are superseded. The 'We never train on your uploads' blog post is rewritten around the new private-brand-uploads vs publicly-published-creator-content distinction.

Privacy Policy

Production sign-in and password reset on Auth.js (no Supabase Auth)

studio.apiway.ai now uses Auth.js with email/password and Google sign-in backed by our Postgres database. Forgot password sends a reset link to /new_password and sets a new password without Supabase Auth. Operators configure SMTP or Resend on the server; the From address must match your verified sending domain.

Sign in

Creators UGC photo sets: Person / Wearables / Scene scope groups and per-frame generation modes

After garment analysis, Creators UGC photo sets groups checkboxes under Person, Wearables, and Scene so brands can control what swaps on a creator frame (model identity, outfit pieces, or in-scene products). Marketplace frames are classified as On-person (try-on) or In-scene swap and routed to the matching generation prompt. Explore photo-set search now runs when you press Enter (typing alone no longer refilters the grid).

Creators UGC photo sets doc

Creator storefront signup attribution: reliable tracking, Affiliate tab, docs

When someone hits your published public storefront or listing, Apiway records first-touch attribution for up to 30 days. If they register a genuinely new Studio account in that window, the referral is linked to you (first creator wins). Share links and signup CTAs append cref (creator user id); the app also keeps a signed browser backup so attribution survives strict cookie environments and completes after email OTP, OAuth, welcome, or first visit to the app. Published creators see referred signups under Account → Affiliate with masked emails. Full rules: /docs/creators/creator-affiliate-attribution.

Read attribution doc

Creator funnel polish: Share profile, one-tap Add photos, automatic minimal storefront on first listing

The /creators landing now matches the home-page hero scale on phones (no more shrunken H1/subtitle) and gets a hamburger menu — the Sign up entry on this page sends visitors directly into the creator-mode signup. Every creator profile gains a Share profile button (one-tap clipboard copy of studio.apiway.ai/<nickname>) for both visitors and the owner; owner action row also picks up an Add photos shortcut that jumps straight to the bulk uploader, and the previous Publish profile / Edit buttons are unified as Edit profile so it is clear what happens next. Listing flows (single Sell, Edit photo set, bulk upload) now show an inline Minimum is 83 credits to publish hint when the creator pool drops below the floor, and the bulk upload page hides the Advanced prompt panel on phones. Most importantly, publishing your first listing now auto-publishes a minimal public storefront on your behalf — no separate trip to the Profile tab is required to go live.

Open Creators

Creators Photos tab, bulk photo upload, and Explore inline full-peek

The Creators dashboard now defaults on a Photos tab with a dedicated bulk-upload flow (/app/creators/photos/bulk-upload) for staging many frames before they become marketplace listings. Explore adds an inline full-peek panel: click a creator card to expand frames, pricing, and actions in place without losing your place in the masonry grid — tuned for fast browsing on desktop and phone.

Explore creators

Mobile-friendly Creative flows and cabinet pricing aligned with /pricing

Creative template wizards received a responsive pass (Tier 0–4) with mobile-friendly sticky action areas so uploads, pose pickers, and generate controls stay reachable on small screens. Account cabinet plan cards now show the same monthly prices as the public pricing page ($9.99 Starter through $799.99 Scale) so in-app upgrade math matches marketing.

See pricing

Use case landing pages — six audience-specific views

Apiway now ships dedicated `/for/<slug>` pages for Shopify clothing brands, Amazon FBA sellers, Etsy clothing shops, DTC fashion brands, multi-brand marketplaces, and photographers transitioning to AI. Each page emits its own Service + WebPage JSON-LD with audience-typed `audience.audienceType`, recommended workflows as a hasOfferCatalog, and the shared legal-FAQ block on commercial-use rights.

Browse use cases

Pricing page now exposes one Product entity per plan

The pricing page now emits seven atomic Product entities (Free, Starter, Basic, Pro, Studio, Business, Scale) wrapped in an ItemList, with priceValidUntil, eligibleRegion, hasMerchantReturnPolicy, and additionalProperty fields per Offer. AI shopping engines can now cite specific plans and credit allocations directly instead of resolving the page as a single bundle.

See pricing

Founder profile and Person schema for E-E-A-T

Anton Viborniy, founder and CEO of Apiway, now has a dedicated profile page at /team/anton-viborniy with full Person + ProfilePage JSON-LD, sameAs links to LinkedIn and Instagram, and a bio explaining the 2026 pivot from B2B workflow automation to AI fashion photography. All 100+ blog posts now reference Anton as the named author with rel='author' linking back to the profile.

Founder profile

Glossary launch — 16 fashion-AI terms with DefinedTerm schema

The /glossary page ships canonical definitions for ghost mannequin, virtual try-on, AI fashion model, White Studio shot, hybrid AI pipeline, plastic look, creator marketplace, right of publicity, DMCA, and 7 more. Each term is wrapped in DefinedTerm JSON-LD inside a DefinedTermSet so AI answer engines (ChatGPT, Perplexity, Gemini) can cite Apiway as the source for 'what is X?' queries.

Open glossary

Comparison hub expands to 25 dedicated /vs/<slug> pages

Apiway now ships individual comparison pages versus 25 competitors — including FASHN AI, Higgsfield, Photoroom, Freepik, Figma Weave, and the underlying engines (Google Gemini, ChatGPT Image). Every comparison includes a feature table, audience scenarios, an FAQ, the Apiway differentiator block (fashion-only, hybrid pipeline, creator marketplace), and a shared Commercial-rights & legal section covering copyright and right-of-publicity exposure.

All comparisons

Batch Creation now processes up to 50 garments per session

Batch Creation lifted the per-session cap from 20 to 50 garments. The change makes Apiway viable as the operating mode for marketplace catalog onboarding, Q4 ramp-ups on Amazon FBA, and weekly 50-SKU drops on Shopify Plus. Sessions still run unattended — submit a batch, return to a finished set.

Open Batch Creation

Edit with Paint — masked editing across up to 5 regions

Edit with Paint now supports up to 5 mask regions per pass for region-level iteration on existing shots — sleeve recolor, label removal, background cleanup, accessory swap, all in one generation. Pairs naturally with hero ad creative iteration without scheduling a re-shoot or a Photoshop pass.

Open Edit with Paint

White Studio: 80 curated poses, 9 aspect ratios, 16 poses per generation

The AI Photoshoots / White Studio template now ships 80 curated poses across 7 framings (Full Length, Three-Quarter, Half Length, Leg Crop, Close-Up, Seated on Chair, Seated/Floor), 9 aspect ratios (Shopify 4:5, Amazon 1:1, social 9:16, lookbook 16:9, and more), and supports up to 16 poses in a single generation. Output is a true RGB(255,255,255) background — Amazon-spec verbatim — with no Photoshop pass.

Open White Studio

Virtual Try-On template available to all paid plans

Virtual Try-On combines a person photo with a garment image to preview how the garment looks on the subject. Particularly powerful for inclusive sizing and modest-fashion shops where buyers want to self-identify with the body type before purchase. Available across the Starter through Scale plans.

Open Virtual Try-On

Apiway AI fashion photography — public beta launch

Apiway ships its public beta after a 10-month pivot from the predecessor B2B workflow-automation platform. The beta opens with five core templates — Ghost Mannequin, White Studio (AI Photoshoots), Creators UGC photo sets, Image Creation, and Edit with Paint — and a credit-metered billing model where 1 credit = $0.01 USD across all plans.

Apiway home

Heavy templates offloaded to a dedicated generation worker

Ghost Mannequin and AI Photoshoots now run on a dedicated Docker generation-worker pool (10 containers, 64GB RAM, AWS S3 storage) instead of the Render web process. The Next.js app and the worker communicate via a Supabase generation_jobs table — a clean rollback path is preserved by toggling the OFFLOAD_TEMPLATES environment variable. Result: 5–8× faster batch throughput on the heaviest templates.

Batch Creation enters internal alpha (20 garments per session)

First version of Batch Creation goes live for internal alpha testers. Initial cap is 20 garments per session — enough to validate the unattended-batch operating mode against real catalog workflows. Public beta planned alongside the Q4 product launch.

Creator marketplace — first creator photo sets uploaded

The Creators marketplace concept ships in a private cohort: photographers and models can upload curated photo sets, set a per-generation price in credits, and earn payouts as brands generate AI imagery against the sets. Each generation pays the creator at the listed price; balances are pegged 1:1 to US cents (1 credit = $0.01).

Explore creators

White Studio (AI Photoshoots) enters internal alpha

First end-to-end working build of the White Studio template — segmentation, recomposite onto RGB(255,255,255), and a tone-correction pass produce true Amazon-spec output. Alpha confirms the design hypothesis: dedicated post-processing eliminates the grey-cast problem that ships from raw image LLMs.

Stripe billing — 7-tier credit plan structure shipped

Apiway's billing layer wires up to Stripe with seven tiers (Free, Starter, Basic, Pro, Studio, Business, Scale) and a unified credit accounting model: 1 credit = $0.01 USD, deducted before generation via try_deduct_credits and refunded on failure. Plan transitions and pro-rations are owned by Stripe; the app derives plan from the active subscription's price_id.

See pricing

Ghost Mannequin pipeline — first internal prototype

The first end-to-end ghost mannequin pipeline runs against a small internal garment set. The prototype validates the core thesis — phone-quality flat-lay or hanger photo in, publishable invisible-mannequin shot out — and seeds the architectural decisions that become the production templates a year later.