Creators marketplace

Creator storefront signup attribution (cref)

How first-touch attribution works when visitors land on your published public storefront or listing and later register: 30-day window, cref on signup URLs, cookie plus signed browser backup, eligibility for new accounts, and where to read masked referrals (Creators → Affiliate).

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Apiway attributes some new Studio registrations to the first published creator storefront or listing a visitor touched, so creators can see how many people arrived from their public profile links. Attribution is first-touch, uses a 30-day window, and appears as masked emails under Creators → Affiliate (next to Earnings) when your creator profile is published. It is reporting-first — payouts or revenue share are only promised when Apiway publishes separate program rules in Terms or pricing.

Steps

  1. Understand first-touch within 30 daysWhen someone loads your published storefront or listing, Apiway records which creator they first touched. If they create a new Studio account within 30 days of that first touch, the signup may be attributed to you for creator-only reporting.
  2. Use Share profile or listing signup linksShare profile and listing CTAs append cref (your creator user id) to registration URLs. That makes the hand-off explicit and works together with the first-party HttpOnly cookie.open in Apiway
  3. Let registration finishAttribution completes after email verification, OAuth continue, the welcome role screen, or the first authenticated app load — the client sends a signed attribution token when present so strict cookie policies do not drop the link mid-flow.open in Apiway
  4. Read masked referralsOpen Creators → Affiliate (next to Earnings). The tab is available for every signed-in creator; rows show masked emails for attributed signups after eligible touches on your published storefront or listings.open in Apiway

What is cref?

cref is the query parameter on /login (register mode) that carries your creator user id. Share profile and listing signup buttons append it automatically so the signup URL clearly points back to you. Plain storefront URLs still record first touch via a first-party cookie when the profile is published; cref makes campaign tracking explicit.

What counts as an attributed signup?

  • The visitor's first touch in the window was your published storefront or listing (not an unpublished draft).
  • They complete new account registration within Apiway's eligibility checks (for example: account creation time must plausibly follow the touch; self-referral does not count).
  • If the creator unpublishes, new attributions to that profile stop; existing rows are not rewritten.

Privacy and legal copy

English-only draft blocks for operators to paste into the apex Privacy Policy and Terms of Use live in the repository file docs/legal/creator-storefront-affiliate-privacy-terms.md — keep those pages aligned with live Studio behaviour (cookies, 30-day window, optional session backup, reporting scope).

Hands-on guide

For a shorter checklist aimed at creators, see also How to attribute new signups from your creator storefront links.

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