Creators marketplace

How to sell an AI avatar on the marketplace

An avatar listing lets brands use your face/identity as the AI model in White Studio and Reference Campaign. Different from a photo set: a single subject, multiple poses. Here is the avatar listing flow.

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An avatar listing lets brands use your face/identity as the AI model in White Studio and Reference Campaign. Different from a photo set: a single subject, multiple poses and angles, used as a model not as a backdrop. Brands pay you a per-generation surcharge every time they select your avatar. URL: /app/creators/sell-avatar.

Steps

  1. Open Sell AvatarGo to /app/creators/sell-avatar from the Creators dashboard.open in Apiway
  2. Upload reference frames of the modelMultiple angles and poses of the same person. Consent + model release required.
  3. Set a creator pool price (≥ 5 credits)The avatar surcharge applies on top of the standard White Studio cost when a brand uses your avatar.
  4. Invite co-authors and publishAdd the photographer and any other rights-holders as co-authors.

Avatar vs Photo Set

  • Avatar listing: the model identity is the product. Brands generate fresh White Studio shots with this person as the AI model.
  • Photo set listing: the photo frame is the product. Brands overlay their garment onto your existing frame in Styled Photoset.

If you want both, publish both — they target different brand workflows. For photo sets, see Publish a photo set.

Rights checklist

  • Model release on file (often the model is the creator themselves; in that case you sign the release with the platform).
  • Photographer permission if a photographer shot the avatar frames — invite them as co-author with a share.
  • Avatar listings are governed by the same commercial-use terms as photo sets.

What brands pay

Standard White Studio cost plus the avatar surcharge (creator pool credits + 20% platform markup). The surcharge is paid to you (and any co-authors) per generation.

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