A reference listing powers the Reference Campaign template — multi-step campaign creative built on top of your reference frames. Use this when your asset is a full creative direction (mood, environment, set design, lighting plan) rather than a single model identity. URL to publish: /app/creators/sell-reference.
When to publish a reference vs a photo set vs an avatar
- Photo set: a frame brands overlay garments onto. Used in Styled Photoset.
- Avatar: a person identity brands use as their AI model. Used in White Studio + Reference Campaign.
- Reference: a campaign creative direction (shoot vibe, location, environment, palette). Used in Reference Campaign step 1 to set the campaign aesthetic.
When references earn
Reference Campaign is currently in beta and used by brands looking for full campaign creative direction in a single wizard. Earnings come from buyers running the multi-step flow with your reference; surcharge applies on the dress / final step. Not all reference listings will see frequent use yet — beta volume is lower than photo sets and avatars.
Related
Read about the Reference Campaign template: Reference Campaign AI Photoshoots. For more common creator income streams, start with publish a photo set or sell an avatar.