All paid plans (Starter and above) include explicit commercial-use rights on every image you generate. The Free plan also permits commercial use with attribution recommended. Marketplace generations carry the photographer's and model's licensing trail end-to-end.
What “commercial use” covers
- Use in product listings (Shopify, Amazon, eBay, Etsy, your own DTC store).
- Use in paid advertising (Meta, TikTok, Pinterest, Google Ads).
- Use in lookbooks, brand books, social posts, and email marketing.
- Use in PR, press, and editorial pieces about your brand.
- Use in physical printed materials (lookbook prints, hangtag imagery, in-store displays).
What it does NOT cover
- Resale of the AI-generated image as a stock-photo asset on another platform.
- Training another AI model on Apiway-generated outputs.
- Use of the image as a public personality endorsement when the image is of a real person whose likeness rights are not yours (e.g. a marketplace creator's photo set used as if the model herself is endorsing your product).
- Use of the image to harass, defame, or impersonate any person.
Who owns the output
The brand who runs the generation owns the rights to the specific output for commercial use under the plan's terms. Apiway holds a non-exclusive license to display the image internally for product analytics and never trains on user uploads.
Marketplace generations carry a trail
When you generate against a Creators marketplace listing, the commercial-use right comes through the explicit license the photographer published on the listing — not just your plan. Each generation is tied to a paid per-use license from the photographer and the model (as co-author). See Marketplace licensing trail.
Not legal advice
This page is product documentation, not legal advice. For edge cases — international markets with stricter likeness laws (Germany, France), high-risk verticals (cosmetics, supplements with FDA exposure) — consult your own legal counsel.