Creators set a creator pool price in credits per generation (minimum 5). The buyer pays the creator pool plus a 20% platform markup (default; the markup ratio is platform-configurable). All amounts are denominated in credits, where 1 credit = $0.01 USD.
The math, step by step
Example: photographer sets creator pool = 10 credits.
- Buyer pays: 10 + (10 × 0.20) = 12 credits = $0.12.
- Platform earns: 2 credits ($0.02).
- Photographer + co-authors split: 10 credits across the agreed shares (e.g. 7 to photographer + 3 to model = 70/30).
Pricing rules and constraints
- Minimum creator pool: 5 credits per generation.
- Maximum: no hard cap, but listings priced above ~30 credits have lower discoverability than mid-priced listings.
- Currency: credits only on the marketplace. Brands top up credits via Stripe; creators withdraw earnings via the manual payout flow.
Pricing strategy
- Volume beats margin on small marketplaces. Listings priced 6–12 credits typically earn more total than listings priced 20+ because brands run more generations.
- Test with 8–10 credits for a first listing and revise after a month based on volume.
- Top creators sometimes price 20–30 credits when the audience and aesthetic are highly specific and brands seek exactly that look.
For the long-form pricing playbook, see how to price your first listing.
Next steps
After your listing is live, monitor earnings on the Creators dashboard. When the marketplace balance is high enough, see how to withdraw earnings.