Everything about Apiway and AI fashion image generation

Apiway is an AI fashion image studio. You upload apparel photos (on-model, mannequin, or flat-lay), pick a creative workflow such as ghost mannequin, white-studio photoshoot, or virtual try-on, and Apiway generates studio-quality fashion images in under two minutes. Outputs are stored in your gallery and can be downloaded as JPG up to 4K.

Apiway is built for fashion e-commerce teams, DTC brands, catalog and merchandising teams, social-media marketers, and creators who need many on-brand product images without booking a physical photoshoot for every garment. Solo founders use the free tier; larger teams use the Studio, Business, and Scale plans for higher volume.

Photoshop is a manual pixel editor; generic AI generators are broad and not fashion-aware. Apiway is purpose-built for apparel: its workflows understand garments, poses, and catalog backgrounds, and it ships batch tools for processing dozens of SKUs in one run. Many teams still export Apiway results to Photoshop for final retouching.

Apiway combines specialized fashion workflows (ghost mannequin, white-studio, reference photoshoots, virtual try-on) with batch processing up to 50 garments and a transparent monthly-credit pricing model that scales from a free tier to enterprise volume. Most alternatives focus on a single workflow or charge per image; Apiway lets a team unify catalog, campaign, and social production in one studio.

When you ask a generic image AI to create a fashion model or a creator photo set from scratch, the output almost always has a subtly **artificial, "plastic" quality** — skin reads as too smooth, eyes feel empty, poses look staged, and micro-expressions don't carry emotion. AI is great at rendering pixels but still struggles with the **"soul" of a human portrait** — a real gaze into the camera, believable body weight, a natural micro-smile. Fixing this in a pure-AI workflow takes hours, dozens or hundreds of regenerations, and constant prompt-tweaking to land one believable frame. **Apiway uses the Hollywood VFX approach instead.** In a sci-fi film the spaceship and the alien city are 100% computer-generated, yet the whole scene reads as real — because the **actor is real**. Your brain anchors realism on the human on screen, then accepts everything around them as real by extension. Apiway applies the same trick to fashion: the **Creators marketplace** is built on photo sets uploaded by real people (real models, real influencers, real photographers) with real eyes, real poses, real environments. AI only generates the **garment overlay** — dressing the brand's clothing onto the creator's existing photo. The end shopper sees a real human in a real scene wearing what feels like real clothing. That is why Apiway's marketplace generations don't have the "plastic AI face" problem: the face was never AI in the first place.

Sometimes yes, sometimes no — and for many photographers Apiway is actually a new income channel rather than a competitor. **Where Apiway replaces photo shoots:** daily catalog and PDP velocity, ghost-mannequin tiles, on-pure-white #FFFFFF Amazon main images, lifestyle ad creative variants, and lookbook fill — high-volume work that used to eat a studio booking calendar. **Where Apiway does NOT replace photographers:** hero campaign shoots that need on-set creative direction, founder portraits, real-customer UGC, documentary brand films, editorial work where a particular human in a particular place is the entire point, and jewelry/luxury macro work where physical-optical accuracy matters. Most fashion brands that adopt Apiway well end up running a hybrid stack — AI for daily SKU velocity, real shoots for 2–3 hero campaigns a year. **For photographers themselves, Apiway is upside, not threat.** Photographers can publish their curated photo sets to the Apiway Creators marketplace, invite the model(s) they shot with as **co-authors** (up to 5 co-authors per set with a configurable credit split, minimum 1 credit per share), and earn **every time a brand uses the set in a generation** — passive income that accrues automatically. The biggest unlock is **global reach**: pre-AI, a fashion photographer in Marrakech, Lisbon, or Saigon could mostly only sell shoots to local clients. On Apiway, a small DTC brand in Singapore can rent a Moroccan photographer's set for a Virtual try-on generation and the photographer earns credits — without anyone flying anywhere or signing a per-shoot contract. Photo sets become **monetizable global assets** instead of locally-bounded one-off invoices. Pricing is transparent (1 credit = $0.01); the photographer keeps 80% of every generation.

Apiway runs in any modern web browser, including mobile Safari and Chrome, so you can review generations and approve outputs on the go. Generation itself is more comfortable on desktop because catalog uploads and pose selection benefit from a larger screen. There is no native iOS or Android app today.

Yes — Apiway is built as an end-to-end **AI fashion photography platform** for clothing brands, not a single one-off tool. Inside one project you can generate **AI studio photoshoots** (Amazon/Shopify-ready white background), **AI lifestyle photoshoots** (in-scene shots), **AI fashion ads creative** (campaign visuals for Meta, TikTok, Pinterest ads), **AI UGC fashion content** (creator-style, peer-feel imagery), **virtual try-on** previews, and **ghost-mannequin** PDP shots — all driven by the same garment uploads. The output gallery becomes your campaign library; export JPG and load into your store, ad accounts, or Instagram/TikTok scheduling tools. Designed for fashion brands running multi-channel launches without booking a studio for each shot.

Apiway's **virtual try-on** is a generation tool you run inside the Apiway web app, not an embedded widget on your Shopify or WooCommerce storefront. The typical workflow: a brand or merchandiser uploads a person photo and a garment photo, runs the AI try-on, downloads the result, and uses it as marketing content (PDP imagery, ads, lookbooks, customer service samples). It is not a real-time AR fitting room that shoppers interact with on your storefront — it is image generation in a web app. Brands looking for a customer-facing AR widget should pair Apiway with a dedicated AR/3D vendor; brands looking for try-on imagery for marketing get exactly what they need from Apiway.

Ghost mannequin is a workflow that converts on-model or mannequin photos into clean catalog shots where the garment looks like it's worn by an invisible figure on a white background. It's the standard for e-commerce product detail pages and lookbooks. Apiway can process up to 50 garments in one batch.

White Studio is a workflow that produces fashion shots on a **true pure white background (#FFFFFF, RGB 255/255/255)** ready for Amazon and Shopify product detail pages out of the box. Upload a garment, pick a pose and aspect ratio, and Apiway generates a studio-quality image with consistent lighting and natural shadows. Front, back, and additional pose presets are included. Unlike a raw LLM image — which almost always renders as light grey even when the prompt says "pure white background" — Apiway runs an automatic post-processing pipeline (segmentation + recomposite onto #FFFFFF + tone correction presets) so you don't have to fix the background in Photoshop or hire a freelancer.

White Studio is a 5-step wizard. **(1) Looks** — upload one or more garment looks. Each look has a main garment (front view required, back view optional) plus up to 5 additional items (shoes, bags, layered pieces) that the model will wear together. **(2) Model** — pick gender (female/male), then either a preset AI model or upload your own model photo. Filter presets by ethnicity, age, body type, and hairstyle. **(3) Front poses** — pick from the front-facing pose library, organised by framing (Full Length, Three-Quarter, Half Length, Leg Crop, Close-Up, Seated on Chair, Seated / Floor). **(4) Back poses** — pick back-view poses for the same garments. **(5) Settings** — choose aspect ratio (Shopify 4:5, Amazon 1:1, social 9:16, etc.), resolution, and confirm cost. Apiway then generates one image per selected pose × look combination and saves them to your gallery on a true pure white #FFFFFF background.

Yes — White Studio ships with a curated library of preset AI fashion models (around 50 female and ~10 male, with a target of 100 per gender and named identities like Yuna, Nandi, Mia, Marcus, James). You can filter by **gender** (female / male), **ethnicity** (white, black, East Asian, Southeast Asian, Latino), **age range** (18–24, 25–34, 35–44, 45–54), **body type** (slim, average, athletic, plus-size, muscular), and **hairstyle** (long, short, wavy, ponytail, bob, curly, bun). Each preset is a consistent identity across generations, so you can keep the same model across an entire collection. The default auto-pick is *Yuna* (female) or *Marcus* (male) until you choose; both are professional fashion-model looks suitable for catalog work.

Yes. In step 2 (Model) you can upload your own model image — for example a real model from a previous photoshoot, a creator's avatar from the marketplace, or any AI-generated character you want to keep across a campaign. The wizard accepts standard image uploads up to 50 MB. You can also reuse models from your **Gallery** (previously generated AI models or uploaded model assets are available via the Gallery picker). Once selected, the same model identity is used for every pose and look in the current generation batch, keeping the campaign visually consistent.

White Studio ships **80 curated poses** (and growing), split by gender — **66 female poses + 14 male poses** — and grouped into 7 framing categories you can switch between in the picker: **Full Length** (head to toe), **Three-Quarter** (cropped at mid-calf), **Half Length** (cropped at waist/hip), **Leg Crop** (waist to feet, garment-detail focus), **Close-Up** (upper body / face), **Seated on Chair**, and **Seated / Floor**. Each pose has a defined orientation (front or back) and a written description that the AI follows precisely, so the same pose ID produces the same body language across different models, garments, and aspect ratios. You can pick **up to 16 poses per generation**; each selected pose produces one image per look. For the full pose-by-pose roster, see the dedicated entries on female poses and male poses.

The female pose library has **66 curated poses** organised across 7 framing groups, each with a fixed orientation (front or back) and a precise body-language description. **Full Length / Front (26 poses, head to toe):** Editorial Stand — wide stance, arms at sides, direct intense gaze, quiet editorial power; Crossed Legs — three-quarter angle, front leg crossed for elongated line, hand on stomach; Power Stance — wide legs, hands on hips behind body, chest open, dominant attitude; Wide Stance Hands on Waist — assertive wide stance, hands gripping waistband, intense gaze; Classic Front Stand — feet shoulder-width, arms relaxed, neutral catalog gaze; Soft Angle — slight angle, ankles crossed, calm cool editorial mood; Hip Shift — natural S-curve, hand on back hip, head turned away pensively; Walking Toward Camera — runway mid-stride, classic catwalk crossover step; Three-Quarter Turn — body rotated 70°, hands behind on lower back, profile glance away; Self Embrace — feet close, arms crossed in front, contemplative inward mood; Thumbs in Waistband — wide legs, thumbs hooked at front waistband, streetwear energy; Dramatic Forward Lean — extreme bend at waist, hand near chin, sultry from-below gaze; Elegant Profile Turn — 60–70° away, hands holding accessory at hip, refined silhouette; Hands on Hips — elbows out, ankles crossed, classic confident catalog pose; Dynamic Arch — wide legs, S-curve through spine, hand to forehead, dramatic energy; Hands Behind Back Turn — three-quarter back, hands clasped at lower back, head turned away; Hem Touch — hands gripping hem at thighs, slight forward lean, garment-detail focus; Playful Stand — ankles crossed, hand near collarbone, warm friendly smile; Wide Casual Stand — wide legs, one hand on lower back, calm assured streetwear; Dance Pose — balletic, one leg lifted, arms extended, arched back, graceful frozen movement; Hand on Hip — feet apart, one hand on front hip, clean e-commerce standard; Relaxed Pockets — pronounced S-curve, hands deep in front pockets, hooded confident gaze; Straight Pockets — symmetrical, thumbs in pockets, clean upright minimal energy; Sporty Stride — mid-stride, hand near temple, dynamic athletic streetwear; Garment Touch — one hand at neckline, soft direct gaze, intimate upper-garment focus; Relaxed Angle — soft three-quarter, hand resting in pocket, gaze away, understated mood. **Full Length / Back (4 poses):** Stride Look Back — wide lunge stride, body in profile, head sharply over shoulder; Headless Back Profile — back/side three-quarter, head above frame, full rear garment view; Foot On Chair Back — back to camera, foot raised on stool, athletic look-back over shoulder; Headless Jeans Rear — head and upper torso above frame, back at three-quarter, focuses on jeans rear seams and pockets. **Three-Quarter (6 poses, cropped at mid-calf):** Soft Angle — slight angle, hand in pocket, calm approachable casual; Arms Crossed Athletic — confident arms-crossed on chest, fitness-catalog energy; Face Touch Casual — fingers on chin/jaw, dreamy gaze away, casual editorial mood; Side Profile Glance — side profile, hand in back pocket, playful flirtatious head turn back (back-orientation); Hip Shift — S-curve, jacket sliding off shoulder, edgy streetwear; Floor Sit Arms Up — sitting on floor, both arms up styling hair, dramatic editorial. **Half Length (12 poses, cropped at waist/hip):** Classic Stand — straight, hands on thighs, neutral catalog torso shot; Soft Angle — three-quarter angle, hand in pocket, casual everyday mood; Garment Adjustment — both hands gathering hem, shows garment length and drape; Hand on Hip — both hands on hips, elbows out, bold catalog energy; Looking Away — relaxed, hands at thighs, head turned down with pensive mood; Back Stand — back to camera, top of head cropped, full back-garment view (back-orientation); Relaxed Angle — soft three-quarter, hand at hip, jawline visible, subtle editorial; Arms Up Hair — both arms up tousling hair, S-curve, sensual intimate beauty mood; Headless Torso — head above frame at nose level, hand near shoulder, neckline-and-drape focus; Headless V-Neck Casual — head above frame, relaxed casual posture, neckline-and-drape focus; Arms Crossed Blazer — arms crossed firmly, sharp powerful authoritative gaze; Headless Back Stand — back view, head above frame, shows back panel, print, and seams (back-orientation). **Leg Crop (2 poses, waist to feet):** Casual Bag Hold — slight angle, thumb in waistband, bag in other hand, chest-to-feet framing; Headless Front Straight — head and chest above frame, feet apart, pure waist-to-feet garment shot. **Close-Up (4 poses):** Collar Detail — tight on neckline and collar area, fabric texture and stitch detail; Headless Pocket Detail — macro on waist/hip, hand in pocket, hardware focus; Headless Knit Neckline — neckline macro, fingers touching edge, knit pattern detail; Headless Waistband Detail — tight waistband crop, both thumbs on waistband, hardware shot. **Seated on Chair (2 poses):** Seated Sporty Open — sitting on stool, legs spread wide, hand on inner thigh, urban streetwear attitude; Seated Lean Forward — sitting, leaning forward, elbows on knees, fierce boss-energy gaze. **Seated / Floor (10 poses):** Side Sit Hair Touch — side hip on floor, hand running through hair, sultry editorial; Kneeling Head Rest — kneeling, hand cradling cheek, gentle intimate mood; Casual Sit — leaning back on one arm, hand in hair, youthful relaxed editorial; Kneeling Look Back — back to camera kneeling, head turned over shoulder, intimate inviting (back-orientation); Graceful Lean Back — leaning back on arm, balletic curve, dreamy gaze upward; Power Crouch — deep squat, predatory from-below gaze, commanding athletic energy; Soft Crouch — knees together, arms hugging legs, cozy intimate vulnerability; Reclined Lean — leaning back on both arms, knees up, calm steady direct gaze; Side Recline — side-lying on elbow, sultry low-angle reclined sensual; Floor Chin Rest — sitting, fingers cradling chin, classic thoughtful thinker pose. Most poses are front-orientation; back-orientation poses are explicitly marked above (Stride Look Back, Headless Back Profile, Foot On Chair Back, Headless Jeans Rear, Side Profile Glance, Back Stand, Headless Back Stand, Kneeling Look Back). Pick up to 16 poses per generation; the AI generates one image per pose × look × aspect-ratio combination on a true pure white #FFFFFF background.

The male pose library has **14 curated poses** across 2 framing groups (Full Length and Half Length), front and back orientations. The roster is intentionally tighter than the female library — male fashion catalog photography typically uses a smaller, cleaner set of poses, and we ship the high-conversion ones first. **Full Length / Front (8 poses, head to toe):** Classic Stand — feet shoulder-width apart, arms relaxed at sides, neutral catalog standard; Arms Crossed — arms crossed on chest, shoulders back, confident masculine editorial; Hands in Pockets — slight angle, hands in pockets or thumbs hooked in waistband, relaxed streetwear; Hands on Hips — feet shoulder-width, hands on hips with elbows out, strong direct stance; Power Stance — legs wide beyond shoulders, hands on hips behind body, chest open, masculine editorial; Dynamic Action Pose — full-body action stance with motion, energetic editorial energy; Three-Quarter Turn — body at three-quarter angle, weight on near leg, one hand in pocket, head toward camera; Frontal Motion — walking toward camera mid-stride, natural arm motion, sense of movement. **Full Length / Back (3 poses):** Back Stand — back fully to camera, arms relaxed at sides, full rear garment view from shoulders to feet; Hands Behind Back — back to camera, hands clasped behind the body, posture straight, clean rear shot; Head Touch — back to camera, one hand raised to back of head/neck, the other arm relaxed, casual relaxed back view. **Half Length / Front (2 poses, cropped at waist/hip):** Classic Stand — standing facing camera, arms at sides, neutral catalog torso shot; Arms Crossed — arms crossed firmly over chest, confident direct gaze, half-length crop. **Half Length / Back (1 pose):** Hands Behind Back — back to camera at half-length crop, hands clasped behind, shoulders relaxed, focuses on the back of the garment from shoulders to waist. Most male poses are front-orientation; back-orientation poses are Back Stand, Hands Behind Back (full length), Head Touch, and Hands Behind Back (half length). Same selection rules as for female: pick up to 16 poses per generation, each pose × look × aspect-ratio combination produces one image on a guaranteed pure white #FFFFFF background. The male roster grows over time — this is the current ship list, not a final cap.

Yes — back views are a first-class part of the wizard. Step 1 lets you upload a back-view reference of the main garment (optional but strongly recommended for accuracy on prints, seams, and pocket placement), and step 4 is dedicated to selecting back-facing poses (e.g. Stride Look Back, Headless Back Profile, Foot On Chair Back). When you generate, Apiway produces matching front + back images for the same model and garment in a single batch — perfect for Shopify product detail pages that show both views.

Yes. Each "look" supports a main garment (front + optional back) plus **up to 5 additional items** — for example shoes, a bag, an outer layer, accessories. The AI integrates them into the styled outfit so the model wears or carries each one according to its category (shoes on feet, bags on shoulder, accessories at the appropriate body part). You can also create **multiple looks in a single session** to shoot a whole collection in one wizard pass — every look × pose combination becomes one image in the output batch. Additional items are styled to complement the main garment without distracting from it.

Step 5 of the wizard offers **9 aspect ratios**, each labelled by primary use: **Auto** (square default), **9:16** (social media, Reels, Stories, TikTok), **4:5** (Shopify product detail page, fashion catalog — the most common e-commerce ratio), **3:4** (portrait / cards), **2:3** (fashion catalog), **1:1** (Amazon, marketplaces, Instagram feed), **4:3** (website hero), **16:9** (desktop banner), and **3:2** (print / lookbook). Outputs are saved to your gallery as JPG and can be downloaded at the resolution you select on step 5; the resolution choices depend on the active model tier. Pick the ratio your destination demands once, and Apiway generates every pose in that ratio.

Garment images can be standard photos from a phone or a flat-lay shot — they don't need a model already in them. Each upload is up to **50 MB** per file, in any common image format (JPG, PNG, WebP, HEIC, etc.). The first uploaded image must be the **main garment (front view)** — that's the primary subject the AI replicates exactly (color, fabric, stitching, hardware, prints). Optional second image: the **same garment from the back** for higher accuracy. Up to 5 more images can be **additional items** that the model will wear together with the main garment. All images are stored in your gallery and can be reused in future generations via the Gallery picker.

Use the right tool for the job: **White Studio** when you need an AI model wearing your garment on a true pure white background — best for Amazon main images, Shopify PDPs, and full on-model catalog shots with picked poses and aspect ratios. **Ghost Mannequin** when you only need the garment itself with the invisible-mannequin look (no model, no person, just the shape of the clothing on white) — useful for hero shots and clean catalog grids. **Virtual Try-On** when you already have a person photo (a customer, a creator, a real model) and want to show your garment dressed onto that exact person — useful for previews, made-to-order, and personalised marketing. All three return commercial-use images suitable for marketplaces.

Virtual try-on (also called AI try-on or digital try-on) combines a person photo with a garment image to preview how the garment looks on the subject. Apiway's try-on preserves fabric textures, colors, and design details. It is image generation in a web app — not a real-time AR fitting room.

Batch creation lets you run a workflow across many images in one session — for example, ghost-mannequin or background changes on up to 50 garments. It's designed for seasonal drops and high-volume catalog operations, with consistent settings applied across the batch.

Yes. The Edit with Paint workflow lets you brush over the regions you want to change and describe what should happen there — masked inpainting that updates only those areas. Up to five simultaneous edit regions are supported, with a color-coded brush, zoom, and undo.

Yes. The Fashion image from scratch workflow turns a text description into an image, with optional reference photos for tighter style control. Choose from nine aspect ratios — including Instagram-friendly portrait and square — and resolutions up to 4K.

Yes. Background Changer replaces light backgrounds with any color while preserving soft shadows under feet and objects, and Photo on White produces clean cutouts on white or a custom color — perfect for Shopify product detail pages.

Yes. The Post Production Filters tool lets you adjust exposure, contrast, saturation, and warmth in real time, with ten Instagram-style presets included. It is free to use and does not consume generation credits.

An **AI lifestyle photoshoot** places your garment on an AI model in a real-feeling scene — café, street, beach, golden hour, urban rooftop, in-home — instead of a clean white-background studio. It's the on-model, in-context counterpart to **White Studio**: same garment, same model identity if you want, but a styled environment that gives the image campaign / editorial / social mood. Use **lifestyle** for ads, Instagram feed, TikTok stills, lookbooks, hero banners, and brand campaigns. Use **White Studio** when you need a true pure white #FFFFFF background for Amazon main images or Shopify product detail pages. Many brands run both for the same SKU — White Studio for PDP, lifestyle for everything else.

Yes — Apiway is widely used by clothing brands and DTC fashion startups to produce **AI fashion ads creative** for Meta (Facebook + Instagram), TikTok, Pinterest, and Google Shopping campaigns. Generate on-model lifestyle shots, white-studio packshots, UGC-style creator content, and editorial lookbook frames in the aspect ratios paid social demands (9:16 for Reels and TikTok, 4:5 for feed, 1:1 for Pinterest) — then download and upload into your ad account. Apiway generates the **creative**; the brand still runs the campaign in their own ad manager. Cost is metered in credits at $0.01 each, so generating 50 ad variants typically costs a few dollars vs. thousands for a traditional shoot.

AI **UGC fashion content** is creator-style, peer-feel imagery that mimics how real customers and influencers post about clothing on Instagram, TikTok, and Reels — selfie-style framing, casual lighting, in-context backgrounds — instead of polished studio shots. Apiway generates UGC-style fashion content via **Creators UGC photo sets** (multi-frame UGC carousels generated against a creator marketplace photo set) and via lifestyle photoshoots configured with a UGC mood. Brands use it as ad creative because UGC consistently outperforms polished studio ads on TikTok and Reels at a fraction of the production cost. You can also browse the **Creators marketplace** in Explore to rent specific creator looks and use AI to dress your own garments onto them — a true AI-UGC pipeline at credit cost.

Yes. Apiway has two ways to put a garment on an AI model. The **AI fashion model** template lets you place any uploaded garment on an AI-generated model — pick gender, ethnicity, age, body type, hairstyle, and the AI returns a styled fashion model wearing your clothing. The **White Studio** template extends this with a 5-step wizard, 80 curated poses, front + back orientation, additional items (shoes, bags, layered pieces), and a guaranteed pure white #FFFFFF background. Both ship with a library of preset AI fashion models (named identities like Yuna, Marcus, Mia, Linh) for consistent campaign casting, plus support for uploading your own custom model photo to keep a real or proprietary face across the brand.

Yes — Apiway is purpose-built for **AI catalog photography** and **fashion lookbooks**. Use **batch creation** to push dozens of garments through ghost mannequin or White Studio in one session. Use **multi-look** mode in White Studio to shoot a whole capsule (multiple looks × poses × aspect ratios) in one wizard pass. Combine White Studio (PDP white-background shots) + lifestyle photoshoots (campaign mood) + ghost mannequin (clean catalog grid) to build a season-launch lookbook end-to-end. Pick the 3:2 print / lookbook ratio in step 5 of the wizard for editorial layouts, or 4:5 for Shopify-ready catalog grids.

Yes. White Studio includes a family of **headless / faceless poses** designed specifically for product-focused PDP imagery — *Headless Torso*, *Headless V-Neck Casual*, *Headless Back Profile*, *Headless Jeans Rear*, *Headless Front Straight*, and similar. The model has a complete normal head; the photographer simply framed the shot above the head so the focus stays on the garment's neckline, fit, fabric, seams, and silhouette. These are the e-commerce-friendly counterparts to the editorial poses with full faces — useful when you don't want a specific face attached to the SKU and you want the buyer's eye to stay on the clothing. For a fully model-free look, use **Ghost Mannequin** instead, which removes the model entirely and shows only the invisible-mannequin shape of the garment.

Apiway generates **still images and image carousels** — exactly the format Instagram feed posts, Stories, Reels covers, TikTok cover frames, and Pinterest pins use. Pick the matching aspect ratio in the wizard: **9:16** for Stories, Reels covers, and TikTok stills; **4:5** for Instagram feed posts; **1:1** for Instagram and Pinterest grid; **3:4** for Pinterest portrait pins. Combine with the **AI UGC content** workflow for creator-style social posts, with **lifestyle photoshoots** for campaign moods, or with **fashion ads** for paid Reels and TikTok ads. Apiway is image-only — for actual moving video you'd export the stills and animate them in your video tool of choice; many brands use Reels covers and TikTok title frames generated in Apiway with low-effort native video filling the middle.

Yes. The Free tier includes 100 one-time credits — enough to try the core workflows. Paid plans start at $10/mo (Starter, 1,000 credits/mo) and scale up to Scale at $490/mo (80,000 credits/mo). Always check the live pricing page for current numbers.

Credits are Apiway's unit of generation. One credit equals one US cent ($0.01), so 1,000 credits = $10 of generation budget — this makes it easy to estimate the cost of any workflow at a glance. Each plan includes a monthly credit allowance, and each generation deducts credits based on the workflow, model, and resolution. If a generation fails, the credits are refunded automatically.

Plan credits reset at the start of each billing period and do not roll over by default — they are designed to match steady monthly production volume. Top-up credit packs (when offered) and any custom enterprise terms may differ; check the live pricing page or contact us for high-volume needs.

Yes. Subscriptions are billed monthly through Stripe and you can cancel any time from the Account screen. After cancellation, you keep access to remaining credits until the end of the current billing period; there are no cancellation fees or long-term contracts on the standard plans.

The published plans cover most teams up to Scale (80,000 credits/mo). For agencies producing imagery on behalf of multiple brands, dedicated worker capacity, contractual data agreements, or custom credit packages, contact us directly and we'll work out a setup that fits.

Apiway exports standard JPG images that work with any e-commerce platform — Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, and headless storefronts. Direct publishing integrations may be added later; today the workflow is generate → download → upload to your store.

Yes — Apiway exports clean JPG images that meet typical marketplace requirements (white background for Amazon main images, square crops for Etsy, etc.). Each marketplace has its own listing rules around AI-generated content and disclosures, so confirm the platform's current policy before publishing at scale.

Yes — Apiway is built specifically with **small fashion brands**, **boutiques**, and **DTC fashion startups** in mind. The free tier ships with **100 one-time credits** so you can produce test images at no cost; paid plans start at **$10 / month** (Starter, 1,000 credits per month) which is roughly the price of a single drink in a city café and replaces hundreds of dollars of studio + model + photographer time per shoot. Because **1 credit = $0.01**, spend on paid tiers tracks predictably with how many SKUs you launch — a 50-SKU capsule typically costs $20–$50 in credits depending on how many poses and aspect ratios you generate per garment. Cancel any time; no per-image surprise fees; commercial use included on every paid plan.

Yes. Apiway has a creator marketplace where you upload photo sets — your face, body, and styled poses — and fashion brands rent them for AI try-on imagery. Every time a brand generates an image using your photo set, you earn credits at the per-generation price you set. Credits are pegged 1:1 to US cents (1 credit = $0.01), and you can request a payout once a balance accumulates.

Creators upload a photo set (model photos in consistent poses and lighting) and publish it to the public Explore feed with a per-generation price in credits. Fashion brands browse Explore, pick a creator's photo set, and use Apiway's AI to dress their own garments onto the creator's photo. The brand can use the resulting images commercially. Each generation deducts the listed price from the brand's balance and credits the creator's marketplace balance — credits are tied 1:1 to US cents so the dollar value is unambiguous.

Sign up for a regular Apiway account, then enable creator mode from the role picker (you can switch between brand and creator any time). Open the Creators dashboard, upload a photo set under consistent lighting and pose, set your per-generation price in credits, and publish. The set then appears in the public Explore feed where fashion brands can discover and use it.

When you list a photo set, you set a **creator pool** (your earnings per generation) in credits — minimum **5 credits** per generation. That pool is split between you (the owner) and any co-authors. Apiway then adds a **20% platform fee** on top to compute the buyer-facing price (rounded up to whole credits), so the buyer always pays at least 20% more than the creator pool. Because **1 credit = $0.01**, the dollar value is unambiguous: a 10-credit creator pool earns the team $0.10 per generation, and the buyer pays 12 credits ($0.12). You can adjust the price any time and unlist a set without losing earned balance.

Each generation a brand runs against your photo set credits your **payout balance** at the creator-pool price you set (split with any co-authors). This balance is separate from the spendable generation credits on your own plan — see *Earnings vs plan credits*. Because 1 credit = $0.01, 1,000 credits earned equals $10 in payout balance. To withdraw, open the **Earnings** tab in the Creators dashboard and click **Withdraw money** — that opens a request to the Apiway team, who review your request and contact you by email to arrange payout to PayPal, bank transfer, or another method you confirm. Withdrawals are currently manual to keep early payouts safe; automated payout providers are on the roadmap.

Yes — once a photo set is published, it earns automatically every time a brand uses it for a generation. There is no per-order work for the creator: the AI handles the try-on, Apiway handles billing, and the creator's balance grows in the background. Effectively a passive income stream that scales with the number of brands discovering your photo set in Explore.

Brands rent your photo set to generate try-on imagery — Apiway dresses their garments onto your model photo. The resulting images can be used commercially by the brand for product detail pages, ads, lookbooks, and social. You retain ownership of the underlying photo set and can unlist it at any time, which removes it from Explore and stops new generations against it (already-generated images that brands have downloaded remain theirs to use).

Apiway supports two listing types in the creator marketplace. A **photo set** (also called a *reference* listing) is a curated bundle of up to 30 model photos under consistent lighting and pose — brands pick the set and run AI try-ons against any frame inside it. An **avatar** listing is a single AI-generated model identity (with `male`/`female` gender flag) that brands can dress in any garment. Photo sets are the most popular format because they give brands more frame variety in one rental.

Up to **30 images per photo set**, all with consistent lighting, model, and pose family. Higher-quality, on-brief sets earn more — brands prefer cohesive sets where every frame is usable for their try-on. You give each set a title, a description, a creator pool price (minimum 5 credits), and optionally a list of co-authors who share the credits. You only need to confirm the publishing consent once per account; subsequent photo sets publish without re-prompting.

Apiway adds a **20% platform fee** on top of your **creator pool** (your per-generation earnings). The buyer-facing price is `ceil(creator_pool × 1.20)` rounded up to whole credits — so if your creator pool is 10 credits, the buyer pays 12 credits and you receive 10. The fee covers AI generation cost, infrastructure, payment processing, and Apiway's role in connecting you with fashion brands. Because credits round up to whole numbers, the effective fee is sometimes slightly above 20% on small pools — that keeps pricing predictable. The fee is shown transparently in the listing UI with a *Learn more* link that includes worked examples.

You can add up to **5 co-authors** per listing, each tagged with a role: *photographer*, *model*, *stylist*, *makeup artist*, *creative director*, or *other*. Each co-author needs at least 1 credit per generation, and the sum of your share + all co-author shares must equal the listing's creator pool exactly. Each co-author must already have a **published creator profile** on Apiway (they're looked up by nickname); you can't add yourself as a co-author. When a brand generates against the listing, every co-author's payout balance is credited automatically with their share — no manual splitting required.

No — co-authors must already have a **published** creator profile on Apiway, because the credit split goes to their account automatically every time a brand uses the listing. The Apiway team needs a real account to credit. If your photographer or stylist is not on Apiway yet, ask them to sign up, claim a nickname, and publish a minimal profile first; then you can add them by nickname when listing the photo set.

Your public creator nickname is **3–30 characters**, lowercase letters, digits, and underscores only (`a–z`, `0–9`, `_`). The leading `@` symbol is stripped automatically, so users can find you whether they type `@yourname` or `yourname`. Some segments are reserved (`admin`, `api`, `app`, `auth`, `cabinet`, `contact`, `creators`, `explore`, `g`, `gallery`, `login`, `public`, `www`, etc.) — pick something else if you collide with one. Your public profile lives at `apiway.ai/<your-nickname>` once you publish it.

Before your first photo set goes live, you tick **one consolidated checkbox** that covers three commitments — and you only do it once per account, for that set and every future one: (1) you agree to Apiway's Terms of Service and Privacy Policy, (2) you confirm you hold all legal rights to the photo set and have permission from every identifiable person in it to license the content for commercial use, and (3) you understand other users will generate new content based on your images and may use those results commercially. Apiway snapshots the exact text and version into a legal-evidence audit log every time you accept.

Yes — toggle a listing to **Unpublished** at any time from the Listings tab in your Creators dashboard. Once unpublished, the set disappears from your public storefront and from the Explore feed; no new generations can be run against it. You retain full ownership of the underlying photo set throughout. Images that brands previously generated and downloaded under your earlier publish remain theirs to use commercially — that's part of the consent you agreed to at publish time, and it can't be revoked retroactively for already-completed generations. Future generations stop the moment you unpublish.

**No — earnings credits are separate from plan credits.** Your subscription plan tops up *generation credits* every month, which you spend running templates yourself. Marketplace earnings accrue into a separate **payout balance** that is **only withdrawable as cash**, not spendable on generation. The Earnings tab in the Creators dashboard shows two numbers: *Total earned* (lifetime sum of recorded sales) and *Payout balance* (currently available to withdraw). Payout balance is usually lower than total earned after one or more cash-outs.

From `/app/creators` open the **Earnings** tab, scroll to *Payout balance*, and click **Withdraw money** — confirm in the dialog. That sends an internal request to the Apiway team with your user ID, email, and current balance; the team reaches out by email within a few business days to confirm payout method (PayPal, bank transfer, etc.), verify identity if needed, and process the transfer. There is currently no enforced minimum payout amount, but very small balances may be batched until they're worth processing — contact `[email protected]` if you have specific timing or method requirements.

Once your profile is published, your public storefront lives at `apiway.ai/<your-nickname>` (e.g. `apiway.ai/anna_studio`). Each photo set has its own page at `apiway.ai/<your-nickname>/item/<slug>` with the full image grid, listing description, co-authors row, and a *Generate with this set* button for signed-in fashion brands. Share your storefront URL on Instagram, TikTok, your portfolio, or with brands directly to drive marketplace sales.

From the **Profile** tab in the Creators dashboard you can drag and reorder your active listings — they appear on your public storefront in the order you set. You can also **pin one listing** to fix it as the very first card; new listings then stack below it in the order you choose. Unpublished listings are hidden from the public storefront entirely and shown only to you in the Listings tab.

Apiway is a web application. After sign-in you pick a Creative template, upload images and (optionally) a prompt, and start a generation. The server checks credits, sends the job to Google Gemini (with select heavy templates running on a dedicated worker), and returns the result to your gallery. For White Studio specifically, Gemini's output then runs through Apiway's own post-processing pipeline so the final background is true pure white #FFFFFF, not the light grey LLMs typically produce.

Even with prompts like "pure white background, no gradient", current image LLMs (Gemini, GPT-image, etc.) almost always render a slightly off-white or light-grey backdrop — close enough for social, but rejected by Amazon's main-image rule which requires RGB 255/255/255. Fixing that manually means Photoshop background removal or hiring a freelancer, which is slow and expensive. Apiway solves this automatically inside the **White Studio** template: after the LLM returns a generation, Apiway runs a post-processing pipeline that (1) **segments the subject** from the background, (2) **recomposites** it onto a true #FFFFFF plate while preserving natural ground shadows, and (3) applies tuned **Type 1 / Type 2 tone-correction presets** for consistent product-photo brightness, contrast, and warmth. The user gets a download-ready image they can publish straight to Amazon and Shopify product detail pages — no Photoshop, no freelancer, no extra round-trip.

Outputs go up to 4K depending on the template and plan. Aspect ratios cover portrait, square, landscape, and Instagram-friendly formats — up to nine ratios on text-to-image workflows. The default for most catalog workflows is portrait at the highest available resolution.

Generated images are delivered as JPG suitable for web, e-commerce, and social media. PNG with transparency and per-asset alpha masks are not the default output today; Photo on White produces clean white-background images that are easy to mask in any external editor.

Most single-image generations finish in under two minutes. Heavy templates (ghost mannequin, white-studio AI photoshoots) run on dedicated worker capacity to keep latency consistent under load. Batch jobs scale roughly linearly with the number of inputs.

Apiway's outputs are AI-generated and typically catalog-quality, but no AI model is perfect — small artifacts can appear on complex fabrics, hands, or accessories. Always QA results before publishing, the same way you'd QA a photographer's output.

No visible watermark is added to images generated on paid plans. Some marketplaces and platforms now require disclosing AI-generated content with metadata or labels — that responsibility sits with the publisher of the listing.

A public REST API is on the roadmap and is not generally available today. Teams that need programmatic access for catalog automation can email us — depending on volume we can offer early access through the worker pipeline that already powers the heavy templates.

Apiway is currently an image-generation platform. Video is not part of the public product surface today.

The Apiway interface is in English. Generation prompts can be written in most major languages because the underlying model is multilingual, but UI labels, buttons, and documentation are English-only today.

Apiway uses your uploads to run your generations and store them in your private gallery. For authoritative statements about model training, retention, and data handling, see the Privacy Policy linked in the site footer — that is the binding source.

Uploads and gallery images are stored in managed cloud infrastructure (Supabase Storage and AWS S3) tied to your account. Each user only sees their own uploads and outputs. Refer to the Privacy Policy for retention durations and deletion procedures.

Most paid plans allow commercial use of generated images. Brand-safety, model-likeness rights, and trademark questions are the user's responsibility — review the Terms of Use and consult counsel for high-stakes campaigns. No automated tool can guarantee legal rights for every output.