When you generate against a Creators marketplace photo set, the photographer has certified the upload + model release; the model is named as a co-author and is paid per generation. Every party in the chain is paid; every right is licensed; the platform documents the trail.
The end-to-end licensing flow
- Photographer uploads. The photographer uploads the photo set to the marketplace and certifies via the upload form that they shot the photos and have model release on file.
- Model is named as co-author. The model is invited as a co-author with a revenue share (e.g. 25%) — a paid, recurring royalty for every commercial use.
- Listing goes live. Pricing is in credits (1 credit = $0.01); buyer price = creator pool + 20% platform markup.
- Brand runs a generation. The brand pays the buyer price; the platform documents the brand id, the listing id, the creator pool, the splits, and the asset id of the resulting output.
- Commercial use is licensed. The brand has a clear, paid commercial license for that specific output. The model is paid; the photographer is paid; the platform retains its margin; everyone consented in advance.
Versus a Pinterest scrape
Compare to the Pinterest-photo path described in why you should not upload random Pinterest photos. With a Pinterest input: no copyright license from the photographer, no consent from the depicted person, no documentation. With a marketplace input: all three exist, all three are paid, all three are documented at the platform level.
Audit trail per generation
- The platform stores the listing id used in the generation, the version of the listing's pricing and split, and the asset id of the output.
- On request (legal, compliance, audit), Apiway can produce the licensing chain for a specific output: photographer, model release confirmation, co-authors, splits, and generation timestamp.
If rights are disputed
If a person whose likeness appears in a marketplace listing disputes their consent, contact Apiway. The platform takes such reports seriously and pauses the listing pending resolution. Repeat offenders on the photographer side are removed from the marketplace.
Related
Commercial use coverage: Commercial use rights. Co-author splits: Co-authors and revenue split.