Anton Viborniy

Anton Viborniy is co-founder and CEO of Apiway — an AI fashion photography platform for Shopify and Amazon clothing brands — alongside co-founder Sergey Fedorov. Anton owns product strategy, GTM, and the commercial side of the business; Sergey leads engineering and the AI pipeline. The two have built and shipped SaaS together for over a decade, across workflow-automation, integrations, and now AI fashion imagery.

Before Apiway, Anton spent the early 2010s as an ActiveCampaign reseller, building deep working expertise in marketing automation — email lifecycle flows, lead-scoring, behavioural segmentation, and CRM automation for ecommerce clients. That marketing-automation grounding is what now informs how he thinks about AI catalog production, ad-creative pipelines, and the shape of the creator marketplace at Apiway. He also spent years in 3D rendering / CGI before founding Apiway, which gives him operating-level perspective on how visual-creation industries actually pivot when production tools change.

Apiway is built around a single conviction: pure-AI fashion images don't sell because the humans look plastic, and brands shouldn't have to choose between speed and quality. Apiway's hybrid pipeline mixes real model photography with AI-generated garments and scenes, and its creator marketplace ships pre-licensed model imagery so brands can run AI-generated creative in paid advertising without copyright or right-of-publicity exposure.

Apiway pivoted to AI fashion photography in 2026 from its previous incarnation as a B2B workflow-automation and integrations platform — the same founding team, a complete product rewrite. The original product earned verified reviews on G2 from agencies and operations teams; those reviews describe the older workflow-automation tool, not the current AI fashion product, but they confirm the company's history and the team's track record of building, shipping, and operating live SaaS at scale.

Anton writes regularly about the practical operating model of AI fashion photography on the Apiway blog — covering the technical pipeline (segmentation, recompositing onto pure white #FFFFFF, hybrid generation), the legal landscape (right of publicity, DMCA, GDPR Art. 83), the marketing-automation overlap (lifecycle flows, ad creative, CRM personalization), and the catalog economics for clothing brands at every scale from indie DTC to Shopify Plus.