Reference Campaign AI Photoshoots (beta)

Reference Campaign AI Photoshoots is a multi-step campaign creative builder. Beta. Step 1 generates a model reference; steps 2 and 3 dress and finalize the look. Includes long-text inputs for interior blueprint (≤ 48,000 chars) and studio blueprint (≤ 32,000 chars) so you can describe the campaign concept in detail.

Entry points

• Direct URL: /app/Creative/reference-photoshoots.
• Hidden from the main Creative grid by default while in beta.
• Can be entered with a marketplace reference listing preselected (creator-side flow).

The 3 steps

1. Reference / model step — generate or pick the campaign model reference.
2. Dress step — apply the garment(s) onto the model reference. If referencePhotoshootsDressHasModel is set, the request requires ≥ 3 files.
3. Final / payout step — finalize the campaign shot. Marketplace surcharges (reference, avatar) apply on this step.

Inputs and limits

• Max files per request: 10.
• Per file: ≤ 60 MB.
• Categories: selected via referencePhotoshootsCategory.
• Step state: tracked via referencePhotoshootsStep (1–3).

Cost rules

• Default (free for steps 2–3): when not using a paid marketplace reference + Pro model: step 1 base = 30 credits; steps 2 and 3 base =0.
• Paid marketplace + Pro: the 30-credit override does not apply; standard per-output cost is charged.
• Always added: marketplace surcharges apply on the relevant step (reference on dress/final; avatar on final).

Related

Creators publishing references for the campaign builder: see How to sell a reference. For simpler one-shot flows use White Studio or Image Creation.