What can fashion brands legally do with my photo sets?

Brands rent your photo set to generate try-on imagery — Apiway dresses their garments onto your model photo. The resulting images can be used commercially by the brand for product detail pages, ads, lookbooks, and social. You retain ownership of the underlying photo set and can unlist it at any time, which removes it from Explore and stops new generations against it (already-generated images that brands have downloaded remain theirs to use).