Can I unpublish a photo set, and what happens to images brands already generated?

Yes — toggle a listing to **Unpublished** at any time from the Listings tab in your Creators dashboard. Once unpublished, the set disappears from your public storefront and from the Explore feed; no new generations can be run against it. You retain full ownership of the underlying photo set throughout. Images that brands previously generated and downloaded under your earlier publish remain theirs to use commercially — that's part of the consent you agreed to at publish time, and it can't be revoked retroactively for already-completed generations. Future generations stop the moment you unpublish.