Free tool

Is your background pure white?

Free Amazon-style #FFFFFF white-background checker. Drop in any product photo — the tool samples the edges in your browser and reports whether the background passes Amazon's pure-white main-image rule, or how far off it is. Files never leave your device.

Drop an image

Drag a product photo here, or click to upload

JPEG, PNG, WebP. Files stay in your browser — never uploaded.

Verdict

Upload an image to see whether the background passes Amazon's pure-white #FFFFFF rule.

Why Amazon needs pure #FFFFFF

Amazon's product image policy for the main listing image requires a true pure-white background — RGB (255, 255, 255), no off-white tints, no gradients, no shadows on the seamless. Listings that fail this check get suppressed from search results until corrected. Apiway White Studio outputs Amazon-compliant images on the first pass, with no Photoshop white-balancing required. See the Amazon main image workflow for the full recipe.