Free reference
Marketplace aspect ratio cheatsheet
Marketplace aspect ratio cheatsheet for fashion ecommerce. Amazon, Shopify, Etsy, eBay, TikTok Shop, Instagram, Pinterest — every product image ratio, pixel size, and platform constraint in one canonical reference, sourced from each platform's own public docs.
| Platform | Surface | Ratio | Pixels | Notes |
|---|---|---|---|---|
| Amazon | Main product image | 1:1 (square) | 1600 × 1600 (zoom enabled) | Pure white #FFFFFF background mandatory; product fills 85% of frame; no logo, no text, no mannequin.source |
| Amazon | Secondary images | 1:1 | ≥ 1000 × 1000 to enable zoom | Lifestyle, ghost mannequin back panels, detail crops are allowed; still recommended square.source |
| Shopify | PDP main image | 4:5 (portrait) | 1080 × 1350 minimum | Recommended by Shopify for fashion verticals; matches Instagram's portrait crop so the same asset reuses everywhere.source |
| Shopify | Storefront card / collection | 1:1 or 4:5 | ≥ 800 × 800 | Theme-dependent. Most modern themes accept either ratio; mismatch causes letterboxing.source |
| Etsy | Listing photo | 4:3 (landscape) | 2000 × 1500 | Etsy auto-crops to 4:3 in carousel; portrait/square crops will cut off edges.source |
| eBay | Listing photo | 1:1 | 1600 px on the longest side | Pure white background recommended for category Style → Clothing, Shoes & Accessories.source |
| TikTok Shop | Product detail page | 1:1 | ≥ 800 × 800 | 9:16 video required for live and shoppable shorts; static product images stay square.source |
| Feed (portrait) | 4:5 | 1080 × 1350 | Maximum vertical real estate in feed; same crop as Shopify PDP — single asset reuses cleanly.source | |
| Stories / Reels | 9:16 | 1080 × 1920 | Full vertical; safe area: keep critical content within the centered 1080 × 1620 box.source | |
| Standard pin | 2:3 (portrait) | 1000 × 1500 | Pinterest favors taller pins; longer than 2:3 gets truncated in feed.source | |
| Email / Lookbook | Hero image | 16:9 (landscape) | 1920 × 1080 | Standard horizontal hero across email clients, decks, and lookbook PDFs.source |
Last reviewed 2026-04-29. Each row links to the platform's own documentation. Apiway White Studio supports all of these ratios as presets — see the studio to switch ratios on a single batch.