How-to · Amazon FBA

How to create an Amazon-spec main image from a phone photo

Amazon's main image specification for apparel is unambiguous: pure-white RGB(255,255,255) background, garment fills 85% of the frame, no models in the main shot. This guide turns a phone-quality garment photo into a listing-ready main image without a Photoshop pass.

Time
Difficulty
Beginner
Cost
30 credits(~$0.30)
Steps
6

Last reviewed: .

What you need

  • Phone photo of the garment (any input — flat-lay, hanger, mannequin)
  • Apiway account

Steps

  1. Open Garment on Mannequin (Ghost Mannequin)

    From the Creative hub, open Garment on Mannequin. This is the only Apiway template that produces the no-model garment view Amazon requires for the main image of an apparel listing.

    Open in Apiway

  2. Upload the garment photo

    Drag in the phone photo. Hanger, flat-lay, on-mannequin, and on-model inputs all work — the pipeline segments the garment out either way.

  3. Pick the front-facing pose

    Amazon's spec is satisfied by a front-facing ghost-mannequin shot. Pick the front pose (and male or female mannequin to match the garment cut). Avoid back or three-quarter for the main image — those go in supporting gallery slots.

  4. Generate the listing main image

    Click Generate. The output is a clean garment-only shot on RGB(255,255,255) — Amazon's main image specification verbatim — at up to 4K resolution.

  5. Generate the supporting gallery slots (optional)

    For positions 2–8 of an apparel listing, run White Studio (AI Photoshoots) on the same garment with on-model presets. Amazon allows on-model imagery in the gallery slots; it just disallows it for the main image. The pair-of-templates pattern is the whole listing in one session.

    Open in Apiway

  6. Upload to Seller Central

    Download the JPG. Upload it to the Main Image slot in Seller Central — the listing should clear automated image checks immediately. If suppression happens, see the troubleshooting block below.

Common mistakes

  • Using White Studio output as the main image

    White Studio shows a model. Amazon disallows models in the main image of apparel listings — it's a guaranteed suppression. Use Ghost Mannequin for the main image; White Studio belongs in gallery positions 2–8.

  • Editing the output to add a logo or label overlay

    Amazon's main image disallows watermarks, logos, text overlays, and graphics. Apiway's output is clean by default — keep it that way.

  • Mismatching gender preset to garment cut

    Picking 'female' for a men's button-down distorts the silhouette. Match the preset to the cut, not the model demographic of the eventual buyer.

Troubleshooting

  • Amazon suppressed my listing for 'background not pure white' — what now?

    Generic AI image tools often produce a grey cast even when the prompt says 'pure white'. Apiway's Ghost Mannequin pipeline runs its own post-processing pass onto RGB(255,255,255) specifically to meet Amazon's automated check. Re-generate via Apiway and re-upload; the suppression should clear on resubmission.

  • Does this work for US, EU, and JP marketplaces?

    The image specification is the same across Amazon US, EU, and JP for apparel main images — pure white background, no model. The Ghost Mannequin output is ready for all of them. International marketplaces additionally benefit from running White Studio (gallery slots) with region-appropriate model demographics.

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